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March 25, 2020

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CELEBRATING OUR FIRST YEAR (and what a year it's been!)

January 2, 2019


Today marks The Haute Initiative’s 1-year anniversary. Looking back over The Haute’s body of work since that snowy morning a year ago when we announced the initiative’s launch, we’ve done & accomplished much. Over the past 12 months, we've:


• expanded the already comprehensive community information site at terrehaute.com — the foundation of what we do — adding a Business Directory, a Downtown Terre Haute section, a Birthplace of the Coca-Cola Bottle section, Election Information pages (when timely) and QuickLinks from our homepage to some of the site’s more popular pages, while revising — and re-revising — our Parks, Restaurants, Hotels & Museums sections and more, in order to make them more streamlined and user-friendly. More than 27,000 site visitors have viewed more than 66,000 pages at terrehaute.com, where we’ve since added our own Community Events Calendar to our most popular page, Things To Do. Blog posts from local community leaders have been among our most popular pages, as well.


• released 12 episodes of The Haute video series on Vigo County/Terre Haute, each averaging more than 40,000 views apiece, along with other video releases throughout the year, from fun ones like this one to quaint ones like this. All told, videos released under The Haute banner have garnered more than half a million views!


• produced a number of printed promotional pieces, including 'Explore terrehaute.com' posters and cards, window decals and


Birthplace of the Coca Cola Bottle prints & postcards; and... 


• expanded social media platform to include Instagram (in addition to Facebook, Twitter & YouTube), and begun weekly WEEKEND EVENTS ROUNDUP posts & FREE FRIDAY IN THE HAUTE giveaways to showcase great local businesses, organizations, activities and recreational opportunities. 


The Haute Initiative’s current board of directors includes: Jared Farnsworth (Nattkemper & Farnsworth), Mark Gibson (Envisionary Media), Danielle Isbell (United Way), Shelley Klingerman (Launch Terre Haute), John Mullican (Remax), Allie Price (City of Terre Haute) and Dee Reed (Saint Mary-of-the-Woods College) (Gretchen Kraut of Sycamore Farm was an early board member before stepping down [or in this case, stepping up] to begin teaching).


The Haute's primary content & support producers have been Isaac Adams, Travis Beckner and Mark & Amy Gibson of Envisionary Media, along with recent ISU interns Jacob Hensley, Trevor Leuck, Katie Higgins, Amber Stinson & Claire Silcox.